|RUSA Guidelines for Implementing and Maintaining Virtual Reference Services
A framework for planning and providing virtual reference services, with recommendations on privacy of patron records.
Reference Services: Marketing Guidelines
Girvin Strategic Branding and Design
Step-by-step procedures for implementing a marketing program for virtual reference services.
policies and procedures in use by other virtual reference services.
Using the table
select three examples from each section (Service Overview for Users,
Examples of Privacy Statements, and Guidelines for Staff).
in this week’s online meeting on Marketing of Virtual Reference.
We’ll use the 24/7 Online Meeting software. The trainers will send
date, time, and instructions to you by e-mail. Remember the Norms for Online Meetings.
Take time to think and reflect on this week's readings and activities
in preparation for the online meeting.
- Read the marketing guidelines above that are marked “Required.”
If you have time, look at the "Recommended" reading.
- Summarize your impressions of the examples of VRS policies and procedures
that you looked at and post to the VRS Training listserv.
- Participate actively in this week’s online meeting on Marketing
of Virtual Reference. At the pre-scheduled date and time, click
on the 24/7 REF LOGON button and use the Meeting Key provided by the
- Read "Taking
the Training Home" and consider ways you could share what
you have learned during these five weeks with colleagues at your library.
- Fill out the evaluation
form for this training and return it to Buff Hirko, VRS Project
Coordinator, by fax, mail or e-mail. Congratulations! You have completed
Anytime, Anywhere Answers.
virtual reference: is discretion still the better part of valor?
Sarah G. Wenzel and
Using marketing theory as a context, this PowerPoint presentation explores
issues relating to the promotion of digital reference services.
tips for marketing virtual reference services
Created by Library Communication Strategies for a presentation at the
2002 ALA Annual Conference.
libraries: know thy remote users
Computers in Libraries, 21(4), 52-55. (April 2001)
(via Proquest Direct, Expanded Academic Index, Academic Search Elite).
Suggests strategies for working proactively to understand your remote
users' needs and how they use your service in order to guide decision-making
about products and services for remote users.
on the Internet
Wiley & Sons, 2000.
Read Chapter 5, "Encouraging Customer Conversations."
Operating Live Virtual Reference Services
Marc Meola and Sam Sturmont
Read Chapter 6, "Deciding on a Staffing Model."
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Week | Fourth Week | Fifth